March Thrivers Digest

There’s a reason! Studies have shown that we have a finite amount of willpower and drive throughout the day. We have the most drive in the morning, and it slowly decreases throughout our day. 

When it comes to social media, what are the tasks that you find yourself procrastinating on? For you, it may be caption writing, maybe it's scheduling your posts. Whatever it is, I want you to identify that task (or tasks) that you don’t like as much and get it out of the way, then treat yourself to the tasks that you like doing and bring you joy later.

2. Choose one social media platform to start nurturing 
If you are just starting to invest time into the Interest Level of your marketing funnel and you’re feeling overwhelmed with creating content, writing captions, or any of the elements of social media, do this:

Choose one platform (maybe two if you’re feeling bold) and start nurturing it.

Google and Yelp are a great place to start! There are no captions required and it can take you as little as 10-15 minutes a week to nurture those platforms. (Score!)

If you choose a review platform to nurture, you will also want to be sure to ask clients for reviews when they are in your chair. 

After asking your client for their beverage or snack selection, you can say something like, “While I'm grabbing that, could you do a favor for me and leave me a Google review? I'd love to gift you $__ off your service today as a thank you! I’ve always enjoyed having you in my chair and would love to see more amazing guests like you. Leaving a review is one of the best ways for me to grow my business with more perfect clients like yourself.” 

3. Reframe how you think about tackling social media
If you have all of your Core 4 social media platforms set up, and you’re feeling overwhelmed by having to nurture those platforms all the time, try reframing how you think about tackling social media. 

I think about it like this:

Instagram is the platform that you are typically creating fresh content on and will need the most time and attention because it's by far the most time consuming platform. You'll select the image you want to share, pair it with a caption you've framed using your Thrivers or Wealthiest Year Yet tools and then that Instagram content ultimately is what gets repurposed to any other channels.

Facebook is where you should take the content that you spent all that time planning and creating on Instagram and repurpose it. You can use the same captions and images without any major changes.

I would recommend switching up the order in which you post them just to keep the feed fresh. 

Yelp and Google are probably the easiest since you don’t need any captions and you are just posting your images to them and responding to the new reviews you’ve received each week. 

We suggest uploading at least 10 images to Yelp and Google weekly and don't be afraid to use some of your older photos living on your Instagram grid or in your phone. Volume counts on the review platforms and there is nothing wrong with repurposing even older content so long as it's still branded and speaks to your target market clients.

Let’s continue building the social proof that you are amazing!

Coach Nine